Here at DiC we are passionate about the need to educate men to apply sunprotection regularly, to aid the prevention of skin cancer caused by UV exposure.

Through our unique brand look and feel, outreach and content, we will grab the attention of 18–45-year-old men in a way that encourages behavioural change when spending time outside, a change needed for most of the calendar year.

Our roadmap includes distribution at retail and direct to consumer. And you can expect to see our range of products grow, in line with the growing need for men to take skin health seriously.

We are an inclusive, socially anchored business and through our educational programmes aim to ensure that even the most isolated and marginalised men in the UK have an improved chance of avoiding skin cancer.

UV filters are amongst the safest molecules used in the personal care product industry, a fact backed by a vast, collective, objective body of published, robust, peer-reviewed scientific data. Indeed, the sheer volume of data needed to satisfy a raft of stringent local, international, human and environmental safety regulatory requirements is extraordinary.

In short, UV filters are not ‘toxic’, they are not harmful.

Skin cancer, however, is extremely harmful. Today, 1 in 3 cancers diagnosed globally is a skin cancer, induced overwhelmingly by exposure to UV radiation in ordinary daylight. The burden on patients who live with skin cancer and on national health systems is
crushing.

Sunscreens play a front-line role in skin cancer prevention and their efficacy is indisputable. We’re proud of the role UV filters, and by extension our sunscreen product, play as a form of cancer prevention.

Professor Paul Matts – Distinguished Fellow, Retired R&D VP, Skin Care, P&G”